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Milkshakes & Product Failures: A Lesson on Segmentation

by Marquis | May 9, 2011 | Business, Business concepts, guest bloggers, interesting articles, Marketing, other blogs, other sites, strategy

Recently, my friend Eric Sforza, who some of you may remember from my video interview of him, reached out to share an article that he thought would be interesting to my readers. Eric studies a range of business topics, but one of his biggest areas of focus is at the...
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